Driving recruitment in social services through emotive storytelling and powerful messages
Project Objectives
Ceriph, a story-first agency, asked us to help create a video campaign with the intention of creating multiple films that emotively engage people at the heart of social services in Bradford to boost recruitment. The local authority needed a boost in applications as they went through a transformation and video was used as a key tool to drive the change forward.
Our Solution
The campaign story was focussed around “bringing heart” as we brought all aspects of the production together from storyboarding to set building and location-sourcing to all aspects of film production. We engaged with the agency, council and stakeholders to shoot this content over a three-day period, creating a raw and emotive story to drive change in Bradford through a main campaign video and individual case studies.
