Knitting together a narrative-driven brand film of pure textile excellence
Project Objectives
Camira Fabrics wanted a video to modernise their Camira Knit marketing message with a brand film for the service. With bespoke design and manufacturing capabilities, Camira wanted to showcase its key strengths and benefits in a 90-second process-led piece of content that highlighted the quality and detail that goes into each and every project.
Our Solution
This was all about the detail. We used a probe lens to capture the microscopic elements and give you a deep dive into the heart of the knitting process. Through the film, we wanted to engross our audience with quick-moving shots and teasing visuals but with a strong purpose. The video showed the process all the way from design, right through the final product manufactured to perfection.
Interview Extended Cut