Filming across Europe to see global products from factory to finish
Project Objectives
We were tasked to film across Europe to showcase Camira’s Cut & Sew capability. They wanted a stylish, simplistic and compelling video to advertise their Cut & Sew capability – used for many fabrics on the world stage – including the London Underground. One key request was to show products from concept to completion in a piece of media which could be used for multiple different marketing activities.
Our Solution
Shooting film on location was the only way were going to be able to do this properly. Our creative idea opted for a fast-paced whistle-stop tour of everything Cut & Sew, from cutting to folding and clipping to stitching we wanted to show each intricate part of the process with some dreamy shots. We polished off the film with a some studio-filmed product footage which brought the narrative and impact of Camira Cut & Sew to life.
