Industry: Manufacturing
Type of Video: Product Launch

We've worked with Camira Fabrics on films and animation to launch products and market services to their customers across the globe.

Project Objectives

We told a story. We showcased the damage plastic was having on our environment and its wildlife. We showed how Camira and their partners are driving a change for good within their industry while creating a beautifully elegant fabric, inspired by the ocean through it’s waves and ocean sounds to contribute to their launch - with all social dimensions considered!

Our Solution

Our 45-second video drew a line from traditional Japanese ink painting to the fabrics’ simplicity and elegance. Silky shots of graceful brushwork echo the harmony of the weave, while a mix of close-ups and sets showing how the fabrics match convey a quality that runs from yarn through to finished cloth.

Results

A campaign launch in numbers that drove sales globally of this stunning new product in line with marketing collateral

10,000 Video views
130% Increase in shares

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“It's a really beautiful video. Thanks so much for all your work on this; we all love it and it definitely helps to elevate the launch having something that looks so great.”

Rebecca Hamer, PR & Communications Manager, Camira Fabrics

New textiles weave a story of timeless Japanese craft

Project Objectives

Our Solution

Results

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