Helping a fashion brand with a first-time TV ad
Project Objectives
Fashion Friendly approached us, wanting to take their first steps into the world of TV advertising. A traditional company that always sold via brochure, they wanted to explore the ultimate form of on-screen exposure and wanted our creative support in doing so. The ask; to bring their most popular products to the screen with a low-budget, creative and audience-friendly advert.
Our Solution
As a clean and elegant brand for the over 50s, we wanted to make a TV advert that would appeal, with airtime planned on ITV1. Keeping the budget low, we decided to hire a house location and models and concentrate on the clothing. This advert was 30 seconds and crammed with dresses, skirts, shirts, footwear and garments as we brought Fashion Friendly to the masses with a successful campaign.
