Jacksons Bread Uses 2D Animated to Enhance Social Marketing
Project Objectives
Jacksons asked us to support with the launch of their new EXTRA THICK toastie range launch. Available in selected supermarkets across the UK, the brand wanted to promote the product with a social-first, budget-friendly campaign.
They were keen for the vibrant, colourful brand assets to be brought to life and the product key features to be highlighted - in 15 seconds.
Our Solution
We set about designing and storyboarding the 15-second artwork to bring to the screen. We had a lot to say in a short period of time and decided in true “toastie” style we’d start with… The toaster!
With assets created for use across different social channels - this short animation did just the job.
LOVE! I love it thank you so much! Honestly really love it.They are perfect!
FAQs
How do social campaign videos increase brand awareness for food brands?
Social campaign videos capture attention, showcase products and encourage sharing - helping food brands like Jacksons Bread reach wider audiences online.
What are the benefits of using video in social media marketing campaigns?
Video content boosts engagement, improves message retention and drives more enquiries compared to static posts - making it a key tool for marketing teams.
How can a product campaign video help launch a new retail product?
A product campaign video creates excitement, demonstrates features and builds trust - helping retail brands capture attention and drive early sales at launch.
Why are videos important for marketing new retail products?
Videos engage audiences more effectively than images or text alone, making it easier to communicate value, increase brand visibility and boost conversion rates during a product launch.