Launching a new bread range through 2D motion graphics animation

Industry
Food & Drink
Type of Video
Product | Promotional | Social | Campaign | Animation

Project Objectives

Jacksons asked us to support with the launch of their new EXTRA THICK toastie range launch. Available in selected supermarkets across the UK, the brand wanted to promote the product with a social-first budget-friendly campaign.

They were keen for the vibrant colourful brand assets to be brought to life and the product key features to be highlighted - in 15 seconds.

Our Solution

We set about designing and storyboarding the 15-second artwork to bring to the screen. We had a lot to say in a short period of time and decided in true “toastie” style we’d start with… The toaster!

With assets created for use across different social channels - this short animation did just the job.

LOVE! I love it thank you so much! Honestly really love it.They are perfect!

Charlotte Jackson, Creative Content Manager, Jacksons

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