Sepura Product Video Educates Viewers on Core Features
Project Objectives
Sepura plc are the industry leader in critical communications and, as part of their status, wanted help bringing a new, innovative, and industry-changing product to market. Their LTE radios are changing the face of emergency response communication and they required a heroic, impactful and eye-catching piece of content to bring this to customers around the world.
Our Solution
We wanted to create the wow factor with this global product launch. The product is hard to show visually, so we creatively decided that animation was the route to explore – specifically using 3D visuals. High-quality renders of the product in a revealing manner with stock footage used to enhance the narrative – complemented by key feature callouts created a product film Sepura is proud to now showcase online, in pitches and at trade events.
FAQs
How can product videos help technology brands attract new clients?
Product videos demonstrate features and benefits clearly, making it easier for technology brands to engage audiences and generate qualified enquiries.
What are the advantages of using video for product launches?
Video content boosts product visibility, explains complex technology simply and increases reach across digital marketing channels.
How does 3D animation improve product videos for technology brands?
3D animation helps technology brands clearly demonstrate complex features, internal components and product functionality - making it easier for customers to understand advanced tech solutions.
What are the benefits of using 3D animation in product video campaigns?
3D animation allows brands to visualise complex mechanisms, demonstrate usage scenarios and create engaging visuals that capture attention and drive higher engagement rates.