Communicating key sustainability messages as part of a new green product launch
Project Objectives
Having worked with Tilsatec for five years, they asked us to bring clarity to their sustainability messaging and couple that with the launch of three new green products. They requested this content stand out from their competitors, so as not to show general stock footage of the planet or forests and to create an entirely bespoke piece of media they can use to drive impact.
Our Solution
We decided during ideation that a mixture of 2D animation and video was the way to go, creating a clean and simplistic 2D animation to highlight the key sustainability messages and then switching to video for their impactful product features. This was then broken down to bespoke cut-downs for use on social as the manufacturing company took their high-quality cut-resistant product to the screen once again.
