Charity & Public Sector

Video fosters authenticity in a way unmatched by any other medium. It lets your audience see the transparency of your work, showcasing the impact you’ve made and the lives you’ve touched.

Research suggests that 95% of consumer purchase decisions occur subconsciously, indicating that our emotions are king in this process. Luckily, our team is here to guide you through the benefits of public sector video production. So, what are they?

1. Build an emotional connection

As we just mentioned, emotions are key in purchasing decisions. Video has the special ability to provoke these emotions and connect audiences on a more personal level. Our team can help your charity tell a story that inspires empathy and support.

2. Show off impact

Next, fundraising video production also has the chance to showcase impact. If you have evidence of anything from community transformations to success stories, we can further instil this confidence in your next fundraising campaign and reinforce the positive outcomes of charity donations.

3. Make yourself known

Here at Reel Film, we understand that charity video production boosts awareness, engagement, and visibility on platforms such as social media, even having the potential to go viral and reach a broader audience. We can put our best tools to the test to amplify any social issue message you have in mind in a digestible way, which ultimately may result in increased fundraising success.

4. Build trust

When we take on a charity video project, we’re careful to develop trust along the way, feeding your audience the right information about your operations, projects, and impact so far. We’re happy to shoot behind-the-scenes footage, interview staff, and create testimonial shots to elevate the transparency and credibility of your organisation.

5. Create an effective call-to-action

Whether you want your audience to donate to your charity, become a volunteer, or value your brand image, we can include clear and effective calls-to-action to prompt your viewers to do exactly what you want them to through motivating and inspirational storytelling.

The great thing about Reel Film is that we provide many different video types, for whatever you have in mind.

Charity videos can vary, with the most popular type being live-action projects. These include behind-the-scenes content, authentic testimonials, event recaps, and fundraising campaign videos.

However, if you want to experiment with something different, animated videos are also a great idea for explainer and educational videos, as well as those intending to boost awareness.

The possibilities of working with our team are limitless, so you’re never tied to just one video type. Offer a suggestion, and we can discuss how our experts will work our magic – we’re all ears!